Diana Lovell President | Southwestern Oklahoma State University
Diana Lovell President | Southwestern Oklahoma State University
This translates to roughly 24.3% of all spending for sports teams at the Southwestern Oklahoma State University, the only institution in the county during the 2023 season.
The average sports expenses at Custer County have grown 81.6% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men's Football Team's Expenditures in Custer County in Last 5 Years
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $1,374,580 | 24.3% |
| 2022 | $1,253,807 | 23.2% |
| 2021 | $0 | 0% |
| 2020 | $1,193,530 | 23.2% |
| 2019 | $1,215,895 | 22.8% |
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